just for the writers.
Published: Fri, 09/03/21
From the friendly caves of Pi ie Hollow. Dear Writer, I see you. I see you in the thousand winds blowing through a night darkened by uncertainty. I…
Brutal Pixie Pty Ltd
You'll get inspirational and entertaining emails 6 days a week about content strategy, content writing, and content operations. The emails are helpful. But they're also promotional: I sell in every one! If you aren't into that, DON'T subscribe.
A tale of principled messaging, from ED
Published: Fri, 09/03/21
From the friendly caves of Pi ie Hollow. So last night I took my boy to emergency. (He’s fine.) And while many friends have had terrible e periences…
But isn’t pandering to audiences a good thing?
Published: Wed, 09/01/21
From the friendly caves of Pi ie Hollow. So, here’s something you may be wondering after my last little missive: Surely pandering to your audience is…
6 types of content to use instead of a manifesto
Published: Tue, 08/31/21
From the friendly caves of Pi ie Hollow. You know how I go on about being teacher-y? One thing worse is being preacher-y. So if you’re taking a moral…
Principles, virtue signalling, or cleverness? Let’s find out:
Published: Mon, 08/30/21
From the friendly caves of Pi ie Hollow. Is it being principled, or is it being a Virtue Signaller, or is it simply commercially clever? These are…
People think you’re a spammer. What do you do?
Published: Sun, 08/29/21
From the friendly caves of Pi ie Hollow. I’ll tell you a story. When I rebooted my daily emails list after moving from Campaign Monitor to Aweber, I…
Is it worth competing with big websites that publish bad content?
Published: Fri, 08/27/21
From the Friendly Caves of Pi ie Hollow. Short answer? Yes. "Big websites" may in your world mean "big competitors with big bucks and little cents…
Wtf is this email doing in my inbox?
Published: Thu, 08/26/21
From the friendly caves of Pi ie Hollow. Here’s a bit of a story for you. On a cold evening recently, I was combing the internet looking for some…
Once a jolly writer destroyed her career. Or did she?
Published: Wed, 08/25/21
From the Friendly Caves of Pi ie Hollow Once a Jolly Writer Stood by her writing desk Under the shade of a Paperbark tree And she mused As she stood…
19 Ways to operationalize content “trust”
Published: Tue, 08/24/21
From the friendly caves of Pi ie Hollow. Now, puppies, remember that when it comes to trust, consistency is key. Ok, so here’s your list. How many do…