Is it worth competing with big websites that publish bad content?
Published: Fri, 08/27/21
From the Friendly Caves of Pixie Hollow.
Short answer? Yes.
"Big websites" may in your world mean "big competitors with big bucks and little
By 'competing' you understand me to mean this in an SEO sense, ok. For once. Ha!
The challenge with super large websites is that they're often filled with redundant material:
* Things are poorly explained
* Things are out of date
* Things are not well written
* Things should've been deleted aeons ago, but weren't because someone was afraid of SEO penalties.
Big sites often have loads of back-links. (Yep, they still matter.)
And they're often, because they're large, active and (usually) old, have a high trust rating from Spoogle.
But here's the thing:
If your audience matches your competitor's audience, why wouldn't you try to rout your competitor?
And if you only rank second to that site in a search engine results page, then the most likely scenario is:
Person A goes to the Big Website.
Person A realises the Big Website is as useful as tyts on a bull.
Person A hits the back button, goes to your website, and BAM.
One of the sideline payoffs that many organisations fail to consider, when attempting such a strategy, is that the trust your authors build with those people is immediately higher than with the Big Website.
Now, your challenge then becomes being memorable: Studies show that when people use search engines to find a thing - and then they find that thing - they never remember where it came from. Internet equals memory destruction, not memory creation.
So, make sure you've got some valuable and useful lead magnets in place.
Make sure you've got some kick-a$$ sales pitches.
Make sure you sell whatever it is that you're selling.
And then memory is a no-brainer. (See what I did there?)
ANYWAY. That's a big rabbit-hole, which is not for today.
What IS for today is your final reminder that my offer of helping you build trustworthy vibes for your audience ends at 12.01 am on Monday.
This Monday.
Meaning, it's just over 36 hours away.
So if you want it, chicky babe, jump. Otherwise you'll pay my full consulting rate:
https://zipmessage.com/leticiamooney
~ Leticia "fight but make sure you win the fight" Mooney