You know how I go on about being teacher-y?

One thing worse is being preacher-y.

So if you’re taking a moral or principled approach to your content, what are some ways to do that without becoming a Preacher Teacher?

Here are just 6:

1. Tell a story, write a parable, or take us on a journey
2. Use checklists – like this one that you’re reading!
3. Relate your point to something in local news
4. Talk about a character from popular fiction
5. Imagine your series of posts as a choose your own adventure game, and structure accordingly
6. Leverage case studies.

The reason I love case studies so much is that they allow other people to talk about you. They’re better than testimonials, because they’re structured, and you can present a true story, or approach it from a specific angle.

And I love them to bits! If you’re interested in getting your hands on one, go to https://brutalpixie.com/case-studies. The offer expires on Tuesday next week.

These types of content prevent you from writing manifestos.

There’s nothing wrong with manifestos. It’s always tempting to tell people about your moral code.

It’s just not necessary.

Instead, you’re better off using it to inform your style, the things you include, and how you present issues and concepts to the world.

You might argue that being subtle is a little bit like hiding veggies in the sauce.

But –

So what if it is. If it works, do it.

Remember you’re building a set of content assets that cause others to want to be around you. So if hiding the veggies is what you’ve got to do, pull out your blender and go forth.

Leticia “be worth following” Mooney