I’ll tell you a story.

When I rebooted my daily emails list after moving from Campaign Monitor to Aweber, I had to re-import everyone on my lists.

Because there had been a bit of a gap between emails, and perhaps because of the higher delivery rate with the new provider, a whole lot of people who were on the list apparently saw them for the first time.

Many of them unsubscribed.

Most of them provided feedback that they never signed up for the list. Aka, ‘this is spam’.

Thankfully, nobody actually reported spam, for which I am enormously grateful.

But what do you do in this case?

Do you ignore it, thinking ‘well you added yourself so…’?

Do you reply?

This is one of the (many) tiny dilemmas of principled content.

Remember, if you’re producing leadership content, you need to demonstrate nine principles.

One of them is that your business is principled.

A ‘principled’ business has a set of morals, rules, or Ways of Being that are ‘morally correct’. You can define what that is.

In my case, it’s to be transparent and brutally honest.

So when I got the emails from people, I took the opportunity to reply and advise that we’d never purchase a list and subscribe them without their knowing – and then explained the situation.

None of them replied (I didn’t think they would).

But the point is that I did it.

Have you ever had a situation like that? Reply and let me know.

~ Leticia “ethics is not optional” Mooney

PS. If you want to demonstrate your own ethical perspective, you can do that with a case study. I’ll throw you 25% off your 2nd and subsequent case studies until June next year if you buy now. https://brutalpixie.com/case-studies/