Brutal Pixie Pty Ltd

You'll get inspirational and entertaining emails 6 days a week about content strategy, content writing, and content operations. The emails are helpful. But they're also promotional: I sell in every one! If you aren't into that, DON'T subscribe.

Same same but different?

Published: Mon, 08/23/21

From the friendly caves of Pi ie Hollow. Here’s a question I’m often asked: How can my business consistently sound “right” without squashing our…

Don’t think you have to be nice

Published: Sun, 08/22/21

From the friendly caves of Pi ie Hollow. Creating communications that people trust doesn’t mean you have to be nice. It’s got very little to do with…

People assume “trust” is known. Is it?

Published: Thu, 08/19/21

From the friendly caves of Pi ie Hollow. I bet you don’t actually know what trust is. Like many words bandied about in gleeful abandon, trust has been…

7 magical keys to customer reciprocation

Published: Wed, 08/18/21

From the friendly caves of Pi ie Hollow. Short and sweet today: Intend to create a shared emotional e perience, then test it on someone to see if it…

The surprising thing about apologies is –

Published: Tue, 08/17/21

From the friendly caves of Pi ie Hollow. If an apology isn’t genuine, apologising is a thousand times worse than not apologising. If my memory serves…

You don’t need Marketing School

Published: Sun, 08/15/21

From the friendly caves of Pi ie Hollow. Peter Kaufman is one smart cookie. The Kaufman to whom I refer is an investment banker. That doesn’t…

Micro content matters. A story –

Published: Thu, 08/12/21

From the friendly caves of Pi ie Hollow. Here in Australia, Father’s Day is coming up, and I bought a whole lot of things for my other half. Among the…

The insane, secret keys of successful creation

Published: Tue, 08/10/21

From the friendly caves of Pi ie Hollow. You know that feeling you’ve got, that pushes you to look at how or why people have succeeded? It’s driven by…

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