From the friendly caves of Pixie Hollow.

Here's an experiment for you:

1. Log into Airtasker
2. Search for writing jobs.
3. Search for sewing jobs.

The results you'll see prove that writing has become commodified, thanks to the digital age and auction apps.

Writing gets 20-50+ bids.

Sewing gets 2. If the asker is lucky.

Real skills (not to say writing isn't a Real Skill, but it's 9 parts in your head whereas sewing is 9 parts on your desk) are disappearing.

Thirty years ago, the ratio would have been the opposite.

Every person with a computer wants to make money doing things that don't require them to detach from a screen.

Writing seems easy.

Sewing carries much more risk in comparison.

So the question is, why are you here?

If you can get anyone in Airtasker to email you with, "I love writing!" (as if love is enough), and the platform encourages you to find the cheapest bidder, why would you even consider paying $250/hour for someone like me?

It's an important question and I encourage you to reply and tell me.

Hopefully your answer contains something like:

• Proven expertise
• Decades of experience
• Five-star ratings from business peers
• ... Etc

And that's even before we get into Actual Training.

Looking at platforms like Airtasker is educational regardless of your industry. Even lawyers are being co-opted on the platform, so don't think that your profession can't be commodified. It already has been.

Clarity about your suppliers - the whos, whys, hows, and wherefores - is as important in the content and communication game as product supply.

Factor in risk.

Factor in the ability to contact their previous clients for a chat.

Factor in their professionalism.

And even if they are a Smiling Assassin like me, factor in what that might mean for your team's ability to improve.

In the meantime, consider what it might mean for the people YOU supply to if you could give them the best case studies they've ever read.

Want to know how?

Xx Leticia "may as well be wheat" Mooney

Please let me know what I can do for you.
 
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the the kind of spells your customers love. It consults to businesses in content strategy, content writing, ghostwriting, content operations, communication strategy, audits, investigations, training and coaching. Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien. You can learn more about her at https://biodagar.com/about, and her business at https://brutalpixie.com.
 
Leticia Mooney
PO Box 1190
Pasadena SA 5042
Australia
Phone/Text (Signal/Telegram) +61 421 925 382
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