From the friendly caves of Pixie Hollow

The prolific and brilliant author Julia Cameron wrote that you should choose mystery over mastery.

Her reason?

It's way more fun!

Mystery asks, what happens if...?

Whereas mastery is controlling, wanting to capture every detail in a logical and planned kind of way.

Mystery asks, when I do this, what do I discover?

Whereas mastery is a pattern that you design ahead of time.

Mystery allows you to be mystified, excited, led.

Mastery is omniscience. Nothing is unknown, all is within your domain.

This is why mystery shopping your own communication patterns can be so much fun.

You can design some beginning scenarios.

You can ask, what happens if... and then unleash some unexpected persona, situation, purchase, or request, and see what the outcomes are.

It's a little like turning your business back into a playground.

The outcomes can be remarkable, too.

You can discover that your flawless receptionist is actually quite terse or that he stonewalls requests.

You can discover that your chatbot is really just a pain in the ass.

You can learn that your "knowledge base" is filled with the curse of knowledge and isn't actually helpful to your customers.

You can even discover that your reception staff speak through the wooden desk that is too high for your short or elderly clients; that your front windows are dirty; that your hold music is some kind of cringey '90s doof-doof.

It's surprising, energising, and enlightening.

And if you want to have some (seriously beneficial) fun, you can do it with my help.

Until tomorrow night (because today's my birthday and I'm feeling generous), you can get hold of a mystery shop for just $2400 instead of $24,000.

Reply to arrange a chat if you're curious whether it's for you.

And in the meantime, go see what you can do for your clients just for fun.

Xx Leticia "Valentine Baby" Mooney

Please let me know what I can do for you.

Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the the kind of spells your customers love. It consults to businesses in content strategy, content writing, ghostwriting, content operations, communication strategy, audits, investigations, training and coaching. Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien. You can learn more about her at https://biodagar.com/about, and her business at https://brutalpixie.com.

Leticia Mooney
PO Box 1190
Pasadena SA 5042
Australia
Phone/Text (Signal/Telegram) +61 421 925 382
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