From the friendly caves of Pixie Hollow.

Where The Wild Things Are by Maurice Sendak is a study in 1960s art.

The book isn't even remarkable, really.

It's a story about a kid who dressed up and caused shenanigans, and was sent to bed without dinner. (Which kids aren't, any more.) So then this little troublemaker invented a world in which he was King! Except he got lonely and wanted his family, so he came back to Earth. When he did, he realised that he was loved because his dinner was brought to him, "... And it was still hot".

The artwork, the colours, the style of the narrative, are quintessentially 60s.

Even the way the sentences and timing are handled smacks of a different era.

Kids books no longer have whole sections of just art and no words, like Sendak's book does. As a parent you have to be skilled enough to make up the story that goes with those parts.

Art like this is a time capsule.

Kids love art. That's all books are.

Great art, like Sendak's dancing wild things, moves everyone.

So why do we neglect art in our communications as grown-ups?

Sure, there are transactional things.

And, yes, speed and clarity are important.

But so are those moments that have the potential to make a customer cry with joy:

The photographs your team sends to an emotional elderly customer who feels "disconnected" from your brand after a lifetime of loyalty.

The thank-you notes you scratch out on parchment with a spongy, flowing fountain pen despite the clock's tinny ticking and the coffee going cold in your favourite mug.

The glorious little odes you write at midnight for your email subscribers when the muse happens to find you working.

As a collection, your communications also form a work of art. A time capsule of business culture.

Perhaps if you were to view your Client Communication eXperience as something definitively artful, you would create a competitive advantage that is genuinely unbeatable.

Most of the time, competitors can't be bothered copying a communication pattern and style.

It's easier to simply undercut you.

Which means that effort matters.

Xx Leticia "wild thing, travelling through a day" Mooney

PS. Until the 15th, which is Tuesday, I'm offering you the opportunity to have your CCX Mystery Shopped for $2400. As part of the report, you'll discover opportunities available to you that could create a market-leading shift. Reply to arrange a chat.

Please let me know what I can do for you.

Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the the kind of spells your customers love. It consults to businesses in content strategy, content writing, ghostwriting, content operations, communication strategy, audits, investigations, training and coaching. Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien. You can learn more about her at https://biodagar.com/about, and her business at https://brutalpixie.com.

Leticia Mooney
PO Box 1190
Pasadena SA 5042
Australia