From the friendly caves of Pixie Hollow.

Email marketing extraordinaire Ben Settle claimed the title of Write Supremacist after a British rapper derided him for being a Nazi.

(That's the short story, anyway.)

It's true, Settle is brash.

He is unforgiving.

He is the kind of guy who refuses to let you re-subscribe once you unsubscribe.

But he's not a Nazi.

He understands within a millimetre's breadth how much confidence in yourself and in your own product yields, financially.

The question is, is this confidence, bravado, pig-headedness, courage, or idiocy?

Well, it's certainly not idiocy: I put his methods to use and earned an astonishing amount of money in 30 days. Enough to pay for a year of his coaching.

It is a bit bravado, and tons of confidence.

Confidence begets courage (and vice versa).

You see:

Settle wrote content for the dating industry for a long time. Chiefly for blokes.  The primary factor in helping them win the partners of their dreams boiled down to:

* lack of neediness
* loads of confidence
* loads of self-esteem
* not giving a rat's about what others think.

Now in business, this is often equivalent to "courage".

So the question you have to ask yourself is:

What is just being an attractive person or business for you? What do you love about places and people that YOU buy from? And how much of it is courage? How do you spot it in their materials?

So if you're not deploying it and the "courage" you need is to defy your manager, then you DON'T have a content problem:

You've got a content operations problem.

And the solution to that is wildly different.

Leticia "brutal truth-bombs" Mooney

PS. For the next week I'm giving you access to 3 months' of daily emails from my own magical fingertips - for whatever purpose you've got in mind - for just $2900. Reply to get it.