Today, a pop quiz to determine your content competence.

For each question, score yourself 1 or 0 if you agree with the statement.

Ok, let’s go:

1. I have KPIs in place
2. I only use KPIs that are measurable, meaningful and directly linked to my business’s corporate strategy
3. I know 100% that every piece of content we deploy is driven by my business’s overall intention
4. I treat content publishing as a business-within-a-business
5. I use infotainment instead of teaching
6. I consider ‘content’ to include every type of messaging, including how our phones are answered and how we communicate with existing clientele
7. My business keeps detailed notes from every client interaction, right down to the ages of their children if it arises in conversation
8. Every piece of content my business creates relates meaningfully to every other piece of content
9. My approval pipeline is smooth and bump-free
10. I take governance seriously, which means I have rules, references and procedures
11. I allow the authors of my business’s content to have their own voice, perspectives, and opinions within their content
12. I pay attention to the smallest detail, such as labels on forms and buttons
13. I turn every content piece into a bigger asset at some point
14. I employ experts whenever I need them.

SCORES

=========

10 – 14: Congratulations, you have a highly competent content practice. May the force be with you!

6 – 10: You have a robust content practice, but you have some serious gaps. Pay attention to the gaps.

0 – 6: Suggest you bring in an expert immediately to improve your content operations.

This is as good a time as any to remind you that the email writing deal of the year expires in 2 hours! Reply to this email to get it.

~ Leticia “daily email is your daily bread” Mooney