2 March 2022 |  From the friendly caves of Pixie Hollow.

 

Technology doesn't lead to innovations. It leads to trinkets.

 

So goes the argument of a golden circle set of Silicon Valley techies.

 

Peter Thiel, cofounder of PayPal and founder of Founders Fund--a venture capital firm, stated:

 

'We wanted flying cars. Instead, we got 140 characters.' 

 

He goes on to say that the internet is a 'net plus -- but not a big one', arguing that the ventures hailed as innovations don't actually add value for the entire economy.

 

In an article published by MIT in 2012, Jason Pontin examined whether the argument Thiel puts forward about tech is right.

 

It is, and it isn't.

 

There are political issues, economic issues, institutional issues, and human issues.

 

The human issues are things that touch you every day.

 

Sometimes you choose not to solve the big problems.

 

Sometimes you can't see the big problems.

 

Sometimes you're so in love with something that you want to do that you don't even know whether is solves a problem (or what size that problem is).

 

This is one of the reasons why unravelling content problems by yourself is so difficult.

 

You will often work around the edges of the trinkets, thinking about the tech (like the social media platform), instead of the reason for even having the tech in the first place or whether the tech is useful to you.

 

Take an example from the world of famous writers.

 

Most famous writers are on social media.

 

The common refrain is that you have to be on social media if you're going to make an impact, if publishers are going to pick you up, if you're going to get a contract, or representation, or (insert thing).

 

But the opposite is true.

 

Those writers who focus on the writing, on doing the work for the right people at the right time, aren't pyssing about with Twatter.

 

It's the exact same with CEOs of great companies.

 

The CEOs of great companies are head-down, bum-up doing the work. 

 

They're not in the media every five seconds, are not standing in the spotlight being quoted on LinkedIn as an influencer with fifty thousand sycophants wanting to wipe their bottoms. 'I'm so humbled by this ridiculously pedestrian thing that I just have to brag about it everywhere...'

 

They're actually solving problems, and going home to have dinner with their kids instead.

 

The reason why I'm raising these things is because, whatever your big content problems are, you probably can't see them in their fullness.

 

That's why I've created the wargame:

 

A scenario, imagined, timed, whiteboarded, and run. You are in the control seat and I'm just your Great Universal Energy throwing you questions, issues, commentary, in order to push you to see the Big Problem, to face it, to grapple with it.

 

A great wargame runs about 2.5 hours.

 

You gain the intense focus of being inside an imaginary situation.

 

You can push your thinking to its absolute limits.

 

And you can fundamentally change your direction as a result.

 

Wargames are $625 + GST and I'm booking them now through March, on Saturdays and Sundays.

 

Book yours now.

 

xx Leticia "shining a light" Mooney

 

Please let me know what I can do for you.
 
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the the kind of spells your customers love. Its services include consulting (content strategy, content operations, communication strategy, CCX, audits, investigations), professional development (training, mentoring, coaching, wargaming), and writing (content writing, ghostwriting, email marketing). Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien. You can learn more about her at on her official website, or visit the Pixie here. 
 
Brutal Pixie Pty Ltd works worldwide.
PO Box 1190, Pasadena SA 5042, Australia
Phone/Text (Signal/Telegram) +61 421 925 382
Follow on Telegram | LinkedIn