I'm about to go out of business

Published: Fri, 11/12/21

From the friendly caves of Pixie Hollow.

I'm about to go out of business.

Or rather, I will if I do this sale offer again at any time in my life. 

That's because today's Great Berening Offer is 60% off every product and service until the 30 June 2022. Yes, really. Link at the bottom!

Now, if you feel gypped by the subject line of this email, I want to draw your attention to a few things:
  1. The body-feeling you had when you read it.
  2. The prevalence in your inbox of subject lines such as this.
  3. The need for businesses to make a buck (yes, including mine).
  4. The last time you bought one of my offers (or anyone else's).
Let's look at these one-by-one.

You might have felt some kind of alarm. You may have felt a sinking feeling in your belly, a confusion, a sense that something has gone terribly wrong.

And if the subject line was true, then you'd be right. 

Pay attention to the feels. People don't read your content for the words that they contain. They read the content for the feelings that it inspires. You don't have to fark about with artistry to do this. You just have to be a decent writer (videographer, games dev, audio maker, insert content art here), yeah? Everyone is always looking for the magic switch that makes people buy. There is one. It's called empathy.

If you don't have empathy, you ain't human. So, there's that.

The second point is that everyone is going on about sales this, discounts that, sale ending now, do you want this, "Re:" some bulldust piece of crap. Who (besides Michael Senoff maybe) is sending you emails telling you they're going out of business? NOBODY. 

What's the lesson there? You know it, don't shirk it.

The third lesson here is that every business has to make a buck. Social media has trained humans to believe that so much content ought to be about "just educating people, man". If you don't help them trust you they won't buy from you. 

Puhleese.

People are self-serving in almost all cases. And so are businesses. 

There is nothing mercenary about making a buck. If you don't make a buck, you can't pay your staff. If you can't pay your staff, they can't feed their kids. If they can't feed their kids, they'll die. Their deaths are on YOU.

All this waffle about creators just creating because it's "art", and people should get things for free, is why artists drink themselves to death, and why you'll end up wallowing in a communist hell-hole wondering where all your rights have gone.

Ahahaha ok that might be a bit far. ;) But I got my point across, right?

Ok then.

Finally, I want you to really think about the last time you bought one of my offers. Or anyone's.

Are you a freebie-seeker? If you are, you're not going to level up.

Are you a dreamer? Then set some goals.

Are you just coasting along here because you like hearing from me? Then sign up to my Weekly Letter instead. Reply for the link. 

If it's the case that none of my offers land for you, tell me by replying. Can't give you the things you want if I dunno what they are. And if I can help you, by hook and by crook I want to know how I can do that! I'm not here for the buckeroos, I'm here for a much higher reason than that. (The buckeroos are what enable me to do that, however.)

And if you're just here because you can't be bothered unsubscribing, allow me to help you with that. There's a link at the bottom. Bye!

But if it's just because I'm expensive then today you have ZERO EXCUSES LEFT. This sale is never going to be repeated. EVER. It'll break me. Imagine if you ALL bought it!!!! Argghhhhhh.

Anyway.

Here's the link to get 60% off literally everything I offer, do, sell, and serve between now and 30 June 2022. 

But you have to get it before 11:59 pm tomorrow night.

https://brutalpixie.aweb.page/p/7d4a18db-dce5-4716-8733-1cd8b4c11428

xx Leticia "capitalist until the end, my friend" Mooney

PS. I'm not trying to scare you into buying, just pointing out that there are givers and there are takers. Pachamama works on reciprocation, you dig? (Ok yeah I am also trying to scare you into it. Go go go.)