From the friendly caves of Pixie Hollow.
Mum looked shattered.
Her eyes were hanging out of her head.
Her hair looked exhausted, her clothes rumpled.
She had a smile that was genuine, but it looked painted-on. And she fairly well dived on the pre-mix Smirnoff when it appeared.
We had just arrived at my sister's house in Western Victoria after an epic drive with a 14-month old who screamed the town of Keith down at 0100 the night before as we realised that getting to Naracoorte was going to be impossible.
Mum had invented game after game after game to keep the boy amused, read books with her glasses on and made the stories up with them off. She had cuddles, held hands, tirelessly aided me, AND been stoic in the face of my emotion as well as his.
The six-hour drive had taken us an entire night and an entire day.
No wonder she was a shadow of herself!
Along the way, I'd realised just how exhausting it is dealing with someone who is partially deaf, whose brain functions differently due to after-effects of a minor stroke, and who has short-term memory troubles.
It reminded me of a content audit I did for the National Native Title Tribunal many years earlier.
Their intranet was a crazy mess of things, created by someone with no focus and no real reason. Files were scattered everywhere. Its use base was at its wit's end.
In hunting down user patterns to understand why the intranet was such a disaster, I'd gone to have a conversation with the IT Guy.
I asked him for user logs.
He shrugged. "We turned that function off."
If they had been able to understand what their most-used materials were, they would've been able to make everyone's lives easier through good design.
Audits are often enormous undertakings.
Which is why I'm offering you the ability to audit your content landscape in such a way as to understand not only the sprawl but also the financial impact.
I'll gift you a full set of content mathematics training AND the new, lifetime-license version of the Content Asset Valuation Tool when you book your audit.
But only until the end of the month.
Discover more by telling me you're interested. Hit reply now.
Xx Leticia "this trip was madness" Mooney
Please let me know what I can do for you.
Leticia Mooney is a consultant with decades of experience writing with and for people like you. Her company Brutal Pixie casts the the kind of spells your customers love. It consults to businesses in content strategy, content writing, ghostwriting, content operations, communication strategy, audits, investigations, training and coaching. Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien. You can learn more about
her at
https://biodagar.com/about, and her business at
https://brutalpixie.com.
Leticia Mooney
PO Box 1190
Pasadena SA 5042
Australia
Phone/Text (Signal/Telegram) +61 421 925 382
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