Steak tastes better at breakfast
Published: Thu, 01/20/22
From the friendly caves of Pixie Hollow.
'This is the first time--in 65 years!--that I've eaten steak for breakfast.'
Mum's eyes were wide. She was surprised, maybe in shock, at just how brilliant it was.
It's true, steak tastes incredible at breakfast. You've been hoodwinked if you think it's an evening meal thing.
'It tastes beautiful,' mum commented.
The steak fell apart with the merest touch of a knife. Its almost-cooked-through centre glistened with juice, which pooled underneath, and its little rivulets of fat melted invisibly into the meat itself. When you picked up your sawn-off piece with your fork, it flopped over deliciously, steam rising from its fibres. The meat almost melted when it hit your tongue, and somewhere deep inside you rose a sighing happiness as the steak's rich flavour spread over your tongue and disappeared down your throat.
I hadn't done anything particularly special to said steak. It wasn't even a particularly good steak. It wasn't organic, and it wasn't labelled grass-fed. It was a plain and simple, economy porterhouse, cooked on a cast iron pan. The only difference was that we were eating it at 7 am instead of 6 pm.
Reversing your thinking around communication assets is much like putting the dinner item onto the breakfast menu.
Take financial audits, for example. They tend to be applied solely to financial matters, by accountants. But why, for all that is great on this beautiful planet, are they not applied to content and communications? Perhaps because it's a "creative" thing? Because marketers don't want to be accountable? Because "brand" can't be "measured"?
Come on. Let's get real here.
Auditing the financials of your content shows you what's profitable and what isn't.
Auditing the financials of your content gives you real and meaningful data about what to repeat and what to let go.
Auditing the financials of your content gives you the capacity to understand with certainty how you and your employees' time, efforts, and skills are contributing to the value of your company and its clientele. This is especially important if you ever want to sell, gain investment, seek loans, or list on the stock exchange.
On the flipside of this, failing to audit the financials of your content means that you're not doing your job properly.
How can you support the growth of your organisation without knowing these numbers? Answer: You can't, because you're guessing.
Lucky for you, I've got a couple of offers coming up.
One of those will allow you to run your own numbers, for a fraction of the price of getting me to do the audit for you. Another will train your team in how to manage the process proactively as well as retroactively.
But until they're ready, your best bet is to bring me in to investigate your numbers.
It's not always pretty.
You probably don't even have the right components in place to give you the data to start with.
But how will you know unless you attempt it?
Information is power. This kind of information makes the difference between a market leader and an also-ran. So if you want more information, reply to this email.
xx Leticia "should've been an accountant" Mooney
Please let me know what I can do for you.
Leticia Mooney is a consultant with decades of experience writing with and for people like you. She has coached and edited tens of writers (from PhD candidates to successful authors). Her company Brutal Pixie consults to businesses in a range of areas from content strategy to content writing, from systems audits to investigations. Leticia is also the mother of an intelligent, engaging, and curious boy, who is named after a character created by J.R.R Tolkien. You can learn more about her at https://biodagar.com/about, and her business at https://brutalpixie.com.
Leticia Mooney
PO Box 1190
Pasadena SA 5042
Australia
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